Rachel Boyd

posted on
May 12th, 2010

I’m such a fan of Kotex’s new ad campaign.  The 90-year-old company recently launched a new line of products called “U” by Kotex.  One of the new commercials features a young woman mocking typical ads for feminine products.  She opens up by saying “How do I feel about my period? I love it.”  She then continues to mock the traditional ads that feature blue liquid being poured on feminine products by saying, “The ads on TV are really helpful because they use that blue liquid and I’m like, ‘Oh, that’s what’s supposed to happen.’ “  The ads also mock traditional ads that feature “racially ambiguous” actresses doing yoga in white spandex pants, sleeping in a bed full of white sheets, running on a beach, or dancing at a nightclub.  I’m sorry, but the last thing I want to do on my period is wear white spandex pants and run on a beach.  I think the ads portray the products realistically.  Kotex isn’t trying to make menstruation some great experience, but instead they are creating awareness about the importance of realism when advertising this type of product.  Great job Kotex!