become a fan on
FaceBook
follow us on
Twitter
subscribe to the
RSS
posted on
September 2nd, 2010

WE ARE HERE
TO SAVE THE DAY!!!

Ok, so at Anoroc sometimes we work so hard and for so long that we need lots of coffee to keep us on our toes. While in this whirlwind of laborious handiwork we managed to take a little time out of our day to sing a song dedicated to all of our loyal and cherished clients.

Anorocs Mighty Mouse song.

“Mr. Trouble never hangs around, when he hears this mighty sound. Here I come to save the day, that means that Mighty Mouse is on the way!”

– Casey, Rachel, Deb, and Cindy

posted on
September 1st, 2010

We keep pushing the use of micro sites. Subaru just released this one – it’s fun and gives a reason to come back. The WRX is a cult car to non-gear heads, a simple turbo swap and these things will put out insane power, and stock they’re no slouch. They know they have a culted audience with tons of on-line presence about racing, competing and modding – and they know how to get in front of them.

posted on
September 1st, 2010

I really like some of Hardee’s new copy. One TV spot spouts regarding biscuits “until you start craving month old frozen biscuits, we’ll keep making ‘em fresh”. Nice creative!

posted on
August 30th, 2010

I never knew Connecticut was such a beautiful area. We were visiting healthcare clients and I’ve got to say, it’s just gorgeous here. We’ll be back in a week or two. You have to love being able to work in so many enjoyable places. We already have our radars aimed.

posted on
August 30th, 2010

Just back from Cape Cod visiting healthcare clients. Going back in a week or two, I hope to get some photos as good as this one I borrowed. I’m going to enjoy this project, I love branding  (web + more) and I love it even more in places I like to visit!

posted on
August 27th, 2010

After conjuring up such lust-worthy machines as the Aston Martin DB9 and the BMW Z8, Henrik Fisker is now CEO of his own startup, Fisker Automotive. He aims to rock the market with a gorgeous $90,000 plug-in hybrid and a business model that’s more Silicon Valley than Motown. Here at Anoroc we are a sexy blend of Vogue, cutting edge design, and thriftiness with a kiss of  class; so this car fits right in. Fisker’s company is hoping to shake up the auto industry and prove eco-friendly cars can be as lustworthy as the finest luxury sedans. But Fisker is, first and foremost, a car nut, one whose highest ambition is to design cars that will be as beautiful 50 years from now as they are today. Kind of like us :)

Read More http://www.wired.com/autopia/2010/07/henrik-fisker-design-gallery/#ixzz0xq321XPP

posted on
August 25th, 2010

As part of its campaign to raise awareness for Google Voice, the company is getting creative. Google wants to be like Anoroc and go retro with dozens of phone booths set to sweep the nation’s airports and colleges.
Sometime soon (likely before the end of the year), you’ll start seeing RED Google Voice phone booths in public venues.
The phone booths aren’t just for show though; they actually make phone calls that are powered by Internet connections, not by land lines!

posted on
August 25th, 2010

A new article in the NY Times Magazine has awed me again. This feature was about the advancement of women’s tennis. “Women have certainly never hit harder and not just on account of improved equipment. They’re stronger, bigger, faster, better trained and pushed above all by the example of the Williams sisters.” The interactive slideshow of entitled “Women Who Hit Hard” by Dewey Nicks is breathtaking. Not to mention the opening slide has amazing typography! One of my favorite photographs (the bottom one) is of Samantha Stosur of Australia, where Nicks captures the ball being absorbed by the racket. So cool.

posted on
August 20th, 2010

COMING SOON! A notepad for you to keep all your brilliant ideas in one place! ReInvent. ReEmerge. RePosition.

posted on
August 17th, 2010

sniff sniff, I think I’m gonna cry. Sam Adams showed up to help us bind our presentations. We’re off to CA tomorrow to show some really great strategy, graphic design, web designs and social media concepts for CA hospices. Who would have thought a Raleigh design firm would be doing such targeted researched stuff? I’m happy and will sleep good tonight.