The Daily Blog

from snapshots of our heroic branding to the latest in our design canon catch your daily news here

Strategic Web Design for Health Care

We love the feeling that our clients get when they see another finished web design project. The reaction that makes us realize all of our hard work was worth it. The kind of feeling that can’t be summed up with so many words.  So just what was it that made our clients so happy?

Read More

Less is More for Web Design

With all of the tools available for web design these days, it's easy to get caught in the frenzy and rush to add every bell and whistle imaginable. Flash icons, sliding tabs, drop shadows; we've wowed ourselves with new-found capabilities, but before adding these luxuries to a new website, &…

Read More

Graphic Design Inclinations for 2012

Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiration.— Aaron Russell   In this fast paced, full throttle culture that we are willfully throwing ourselve…

Read More

Anoroc Designs a Logo for a New Bar in Raleigh

Raleigh’s newest bar, The Architect, located on Hargett Street teamed up with Anoroc to create a new logo that stood out in a rapidly expanding market.  When approaching this project, we knew that the logo would be most effective if it focused on key concepts of architecture such …

Read More

Anoroc Wraps The Leaf™

We are excited to announce that we have just finished the packaging and design for The Leaf. The patent pending Leaf™ indoor television antenna is a paper thin antenna that connects to the consumer's TV and because of  its size, it can be mounted almost anywhere, leaving the produ…

Read More

Characteristics of a Successful Logo

A successful logo is at the cornerstone of brand identity and it’s the starting point of the design process; therefore it is necessary to understand the qualities that go into the logo creation process.  Armed with the knowledge of what a professional logo should look like you can…

Read More

Design - A Relentless Pursuit of the Impossible

"Nothing is original. "  - Jim JarmuschIt may be a bit disheartening, but it's true and you might as well get used to it. Hearing this quote has destroyed many romantic hopes of aspiring graphic designers. The notion that all design must come from the artist's mind is a fallacy and is s…

Read More