The Daily Blog

from snapshots of our heroic branding to the latest in our design canon catch your daily news here

Brand Roll Out in Michigan

We are proud to announce the successful brand roll out of Hospice of Lenawee.  The event took place in Lenawee, Michigan on January 6th  among a crowded room of health care professionals, media representatives, board members and the local community.  Anoroc's president, Debora…

Read More

Characteristics of a Successful Logo

A successful logo is at the cornerstone of brand identity and it’s the starting point of the design process; therefore it is necessary to understand the qualities that go into the logo creation process.  Armed with the knowledge of what a professional logo should look like you can…

Read More

Ensuring a Smooth Brand Transition

There are powerful market forces that shape identity change. An organization’s identity change is usually driven by the board as a response to shaping market perception of brand value and the outer market’s perceptions of the value to their enterprises, particularly after a merge…

Read More