Rebuilding a Brand, Brick by Brick
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Working with local clients is something that we don’t take for granted at Anoroc. While red-eye flights, teleconferences and spending hundreds on overnight shipping can be very enjoyable experiences, we prefer the subtleties of a close relationship and the deep insights that can be had with a client that is just a few miles down the road. That said, we are quick to show appreciation for our newest client, a construction company, specializing in stone and mortar applications. With revenue exceeding $14 million in past years, our client was looking for an agency with the knowledge and expertise to diligently rebrand and reposition their business. They had the foresight to know that as the economy expands and contracts, a smart business must be willing to restructure and provide a more valuable service to the current market. Knowing that a change needs to be made is a good business move, but having the courage to execute in the face of uncertainty is what separates a good company from an exceptional one.
Moving away from commercial construction and into the residential sector has proven a challenge for many construction companies in years past. Many lack the willpower to fully reposition themselves or the proper tools to stay within their established brand. As part of our vision for our client, we are emboldening them with the tools needed to make the transition a success. A new website, brand language, and a social media campaign are just part of our systematic implementation of the new brand. We are teeming with excitement for this rebrand and will have many more blogs to follow that dive deeper into the specifics of this project. So stay tuned and feel free to drop us a line.
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