The Daily Blog

from snapshots of our heroic branding to the latest in our design canon catch your daily news here

Less is More for Web Design

With all of the tools available for Web Design these days, it's easy to get caught up in the frenzy and add every bell and whistle imaginable. Flash icons, sliding tabs, drop shadows; we've wowed ourselves with our newfound capabilities. But before you add all of these things to your new web…

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Award Winning Agency Gets a New Superhero

We found another one... another brand superhero that is.  We'd like to formally welcome Amy Lyons to the team. Amy brings with her over 10 years of broadcast media production experience. Over the past several years she has made the transition to the graphic design while allowing her pro…

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Rebuilding a Brand, Brick by Brick

Working with local clients is something that we don’t take for granted at Anoroc. While red-eye flights, teleconferences and spending hundreds on overnight shipping can be very enjoyable experiences, we prefer the subtleties of a close relationship and the deep insights that can be had…

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What's in a Name?

A real estate management and developmental client has teamed with us to help them execute a several stage commercial initiative. As lead creative authority, Anoroc will be directing from pre-construction all the way to brand roll out, our first assignment has been to come up with a name for …

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Anoroc campaigns for Healthcare Client

We recently launched a print ad and broadcast campaign for a healthcare client.  We based our creative strategy on an in depth target research and target engagement strategy. One of the highlights of our research was the discovery that 75% of the key healthcare purchasers said that…

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Anoroc Designs a Logo for a New Bar in Raleigh

Raleigh’s newest bar, The Architect, located on Hargett Street teamed up with Anoroc to create a new logo that stood out in a rapidly expanding market.  When approaching this project, we knew that the logo would be most effective if it focused on key concepts of architecture such …

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Brand Roll Out in Michigan

We are proud to announce the successful brand roll out of Hospice of Lenawee.  The event took place in Lenawee, Michigan on January 6th  among a crowded room of health care professionals, media representatives, board members and the local community.  Anoroc's president, Debora…

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2012 Social Media Predictions

2011 was the year of abundance. With more social media platforms, apps and news coverage than ever before, users and business struggled to keep up with their online presence and often spread themselves thin attempting to cover all bases. If 2011 was the year of quantity; it follows that this…

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Casey's Last Day

After hours, if not days  of weeping, we have finally pulled ourselves together in an attempt to put our sadness into words. Our very own Casey Bollinger, has decided to rip our collective hearts out by packing her belongings and heading for the desert. Though we tried to bribe her with…

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